Normally, when you think of a marketing executive, you imagine this soulless, lifeless android that has all the charts that will support any and all lies that he tries to peddle. It's part of the reason why we can't have nice things anymore! However, retired marketing exec David Deutchman has spent the last 12 years visiting pre-mature babies at the ICU at Children's Healthcare of Atlanta. He goes there twice a week to give the babies someone to hug, snuggle up to or just a thumb to hold with their vice-line baby grips.
"A lot of the parents have other children at home. Or they live farther away, and it's tough for them to get in here," says David. The babies have to spend weeks or months in intensive care, and neither doctors, nor parents might have enough time to comfort them or spend time with them. Here's where baby volunteers like David come to sing "You Are My Sunshine" to teeny, tiny babies.
When asked what he get's out of it, David answered "well, the reward is doing something meaningful. Something that matters to him [baby]. Obviously he's enjoying this."
The nurses claim that this kind of attention helps babies grow and put on weight faster, and that's why the hospital staff "treasures" David. "Some of my guy friends ask me what I do here," says David.
"And I tell them 'Well, I hold babies. Sometimes, I get puked on, I get peed on, it's great.' And they say 'why would you do that?' They just don't get it, the kind of reward you could get from holding a baby like this.