Dove is in hot water for its ads again. The soap company is now facing a huge backlash over an ad that shows a black woman taking off her shirt to become a white redhead. This four-panel ad has now been deleted. The photo went viral after it was shared by make-up artist Naomi Leann Blake. Dove is now doing the social media circuit to apologize.
"Dove is committed to representing the beauty of diversity," the company said on Facebook. "In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused. The feedback that has been shared is important to us and we'll use it to guide us in the future."
"An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused," added the company on Twitter.
But the people on the social media is having none of it.
"Lol did this even look right to y'all? I mean your whole team sat down and cleared this bt right here? How?" wrote one user.
"Dear dove, I assure you us 'women of colour' have actual skin with colour, not a tan that you can remove. Thanks," commented another.
Many drew parallels between the add and a soap ad gimmick in the early 20th century that depicted product as washing black people white.