People Pose With Pads To Stop Period Shaming

Josephine Thompson

Journalist

You might not have heard of PadMan. It is the story of Arunachalam Muruganantham, a social entrepreneur from Tamil Nadu who introduced low-cost sanitary pads. And now, Bollywood celebrities like Aamir Khan, Deepika Padukone are posing with sanitary pads to support the movie! Surveys show that only a little over 57% of women in India have access to hygienic methods of protection in during their periods.

The taboo around periods is so strong that a 12-year-old girl killed herself last year over being ridiculed for the period bloodstains on her clothing.

The film told the story of Arunachalam Muruganantham, a metalworker discontent that his wife Shanthi and the other women in his community to use dirty rags on period days since pads were so overpriced.

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So he developed a pad machine! Since his relatives refused to be test subjects, PadMan did the testing himself, with a bladder of animal blood.

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Unsurprisingly, he became the laughing stock of his community, but he persisted. Now, his machines for pad making are installed in 23 of the 29 states in India!

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